◊ Majority of website traffic comes from search engines like Google and MSN. Some researches show that as much as 75% of the traffic comes from them and it is increasing at a very rapid rate. So, if your site is not ranked as a top site in the search engines it is obvious that you are going to loose all that traffic.    ◊ It is definitely a laborious and a hard process to get a higher rank in the search engines. Unless you are an expert in the field of Search Engine Optimization, you are going to fail. This way your competitors are going to win over you.    ◊ Most of search engines rank your website by basing on keyword searches, contents of the page, the number of reciprocal links which your website has got from other higher ranking sites and so on. So, will you learn all these optimization processes?