Click to read our editor's review for QuickTimeQuickTime is Apple's cutting-edge digital media software for both Mac and Windows-based computers delivers unparalleled quality for creating, playing and streaming audio and video content over the Internet. QuickTime: the digital media standard. Besides playing MPEG-4 and MP3 content, it supports timecode tracks as well as MIDI standards such as the Roland Sound Canvas and GS format extensions. It also supports key standards for web streaming, including HTTP, RTP and RTSP. Plus, it supports every major file format for images, including JPEG, BMP, PICT, PNG and GIF. It also features built-in support for digital video, including the DV camcorder formats, as well as support for AVI, AVR, MPEG-1, H.263, and OpenDML.